A new album from the Canadian musician is set to be released on February 23, and he’s been sharing some thoughts about the style.
“Flat-nose hip-hop” is an important term in hip-hopping and is synonymous with the sounds and styles that came from the New York-based producer, who started the genre with his 1992 debut album, “A Day In The Life,” which has sold over 30 million copies worldwide.
In an interview with Entertainment Weekly, Yankovski revealed he started the term “flat nose” after realizing that “a lot of rappers have flat noses, which is something you don’t usually see on the streets.”
“I started making music about flat-noses because I noticed that a lot of people who were trying to do something different were also trying to fit in, and I was really interested in what the other guys were doing, because that’s what I was into growing up,” he said.
“And I felt like I had to say something about that, because it was so hard to do.”
“And so, I started making a bunch of albums with a flat nose.
And then I started saying, ‘OK, I got this, I gotta do it.’
I mean, I’m not a rapper, I have no skills or anything like that, but I wanted to do music that was not pigeonholed into a certain style, so I started doing it.”
And in a nutshell, “Flats” is a song that is more than a catchy tune with a catchy melody, as it is filled with rhymes and references to the hip-hops of the 1990s.
“So I’m going to give you a sample lyric, because this is the type of song that we put out on Flat Nose: ‘We gotta get it done, get it together.'”
“And the only way to get it going, you know, is to have an attitude,” Yankovich continued.
“You gotta go, you got to be willing to work, and you got a flat-head in you.”
“We’re trying to push hip-hip-hop to the next level, so the music is going to be a lot more hip-funk, a lot less trap, and we’re going to try to do more hipster, hipster-oriented things,” he continued.
But not everyone is impressed by Yankowitz’s style, and the former Nickelodeon star recently dropped some scathing comments on Twitter, calling it “totally out of character.”
“Flatties, flat nosees, flat noses!
These are some of my favorite things to do with my flat nose,” he wrote.
“The fact that I don’t have any of those skills is a big problem.
“It’s definitely a different style, but we’re not trying to be that. “
I’m trying to make my own music that is very honest, and very true to the style of my childhood, but it’s not a clone of hip- Hip-hop, it’s a true version of the style.”
“It’s definitely a different style, but we’re not trying to be that.
We’re just trying to tell the truth, and it’s an honest song.”
Watch the full interview above.